How, HOW?! How do they produce two of the best football ads you can see, all for the same campaign, released within a couple of weeks of each other, but that are totally different in style and execution?
It's ad genius on steroids.
Their first Risk Everything video was everything football ads were missing over the last few years, but this short film-esque ad is just mind-boggling.
You can now see your favourite Nike athletes stylized as 3d CG characters taking on the evil clones created by a diabolical scientist. It's gold. Pure gold.
Check it out below, and the other Risk Everything ad below it.
and here is the other ad, also, very very cool!